Ethics, Culture, & Conduct


On completion of this tutorial, you will be able to:

  • Recognize the inter-relationship between ethics, culture, and conduct

  • Describe why this is such an important area of focus

  • Identify what firms are doing to try to improve culture and conduct within their organizations

  • Recognize how these measures go beyond the regulators’ focus on the importance of “culture” and “tone at the top”

Tutorial Overview

Ethics has come to dominate the recent global regulatory agenda after many financial scandals have come to light. Various regulatory initiatives have been introduced with a focus on ethics, culture, and conduct in financial services.

This tutorial looks at the importance of ethics in financial services and how firms are going about integrating it within their business plans for the betterment of society.

Prerequisite Knowledge


Tutorial Level


Tutorial Duration

60 minutes